Tuesday, July 16, 2013

Beijing's Iron Man in Tiananmen Square

Iron Man 3 arrives in cinemas this week. But can Marvel win the ultimate battle - to break China's growing movie market with a special Chinese version of the film?
Beijing Iron Man
When Marvel launched the international promotional campaign for Iron Man 3 earlier this month, it did not choose Hollywood or London's Leicester Square, but Beijing's Forbidden City.
It was the first time a Hollywood film had ever been celebrated inside the Chinese capital's Imperial Palace.
Leading man Robert Downey Jr even did his part to charm the Chinese press by calling out to fans in the local Chinese dialect.
"I'm interested in all things Chinese and I live a very Chinese life in America," he told the press conference.
It was all part of Hollywood's attempt to woo Chinese audiences and authorities.

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