What is "The Place" in Beijing City

The Place is situated in the CBD business circle and boasts of a 250-meter long LED screen, which is number one in Asia and the second largest in the world. The lively sound and light effects of the Skyscreen varies day and night, bringing fresh vitality and vigor to the CBD and even the whole city. It has changed

people's conceptions on time sequence and activity priority, and become a leisure paradise for nightlife lovers and a genuine merryland for customers.
The Place targets the CBD district which has an area of 4 square kilometers and about 350,000 white collars working here, with convenient 24-7 services. The distinct spatial layout and architectural design, coupled with different entertainment areas, up-to-date fashion news and diversified specialty restaurants, enable The Place to fulfil the five human senses: sight, sound, smell, taste and touch. It also offers a sensual shopping experience where people can find the coolest 6-star foreign night clubs, specialty cuisines, lifestyle home products, spa, food plazas and international fashion flagship stores all under one roof. All these make The Place a flagship in Beijing's CBD and a new landscape in the globalization era.